Case Study: UK Tool Centre achieves 26% higher conversions and 16% higher AOV with Nosto

UK Tool Centre - Customer Case Study

UK Tool Centre, a UK home & garden retailer with over 28,000 SKUs and many next‑day delivery items, was spending significant time manually updating product recommendations and top lists. They needed a scalable, real‑time solution to automate up‑ and cross‑sell recommendations and display more relevant items to shoppers.

By implementing Nosto’s real‑time personalization—top lists, browsing‑history recommendations, product and cart up‑/cross‑sells, and triggered abandoned‑cart emails—UK Tool Centre automated merchandising and improved engagement and conversions. Nosto’s recommendations converted visitors 26% better and delivered 16% higher AOV, while engagement rose (up to ~46% more time on site and ~52% more products viewed) and triggered emails achieved a 78% open rate with a 7% CTR.

UK Tool Centre

Ewan Rayment

E-Commerce Manager