Case Study: Air France boosts Facebook ad performance with Nosto

UGC Outperforms Branded Stock Visuals In Facebook Ads for Air France

Air France, the global airline, wanted to make its Facebook ads more relatable and stand out in a crowded social media environment. To do that, the airline partnered with **Nosto** and used its user-generated content capabilities to diversify visuals, replacing branded stock imagery with real, destination-based photos for ad testing.

**Nosto** helped Air France curate, rights-manage, and display UGC across Facebook ads using A/B tests for six destinations. Over nine months, the UGC ads outperformed stock photos on every key metric, delivering a **4% higher CTR**, **1% higher CVR**, **3% lower CPC**, and **9% lower CPA**; in a later flash-sale test, results improved even further with **11% higher CTR**, **21% lower CPC**, and **2% lower CPA**.

Air France

Chloé Marchand

Global Head of Social Media