Case Study: ToyShades achieves 113% higher conversions and 16% higher AOV with Nosto

ToyShades - Customer Case Study

ToyShades is an artisanal, logo‑free eyewear brand launched in London in 2012 that wanted a professional, easy-to-navigate online presence to capture first‑time visitors and deliver personalized experiences like major retailers. As a small business focused on maximizing ROI, ToyShades needed a “savvy shop assistant” to guide discovery, simplify navigation and keep content relevant across the customer journey, so they implemented Nosto’s personalization platform.

Nosto added bestsellers on category pages, automated cross‑ and upsell on product pages, cart and browsing‑history recommendations, and search‑related suggestions to prevent dead ends. The site is now fully automated and real‑time: customers who clicked Nosto recommendations converted 113% better, had 16% higher AOV, spent 23% more time on site and viewed 147% more products.

Toyshades

James Minor

Founder