Case Study: Toyota achieves 440% higher Facebook Ads engagement with Nosto

Toyota Boosts Facebook Ads Engagement by 440%

Toyota launched its global “Feeling The Street” campaign to celebrate street performers, but needed a way to make its social advertising more efficient without increasing spend. Working with Nosto, Toyota’s creative agency Media Blanco set a goal of boosting ad engagement while appealing to an 18–24 audience through authentic, user-generated content.

Nosto helped enable a UGC-driven approach by curating authentic content for Facebook display ads, making the campaign feel more genuine and relevant. The six-week effort generated more than 1.2 million engagements versus a target of 800,000, delivering a 440% increase in total engagement compared with the previous year’s campaign.

Toyota

Kirsten Matthew

Toyota