Case Study: Tourism NT saves $160K in content costs with Nosto’s Stackla Visual UGC

Tourism NT Promote Travel to the Northern Territory and Save Big on Content Costs with Stackla Visual UGC by Nosto

Tourism NT, the official government authority promoting Australia’s Northern Territory, wanted a more authentic and scalable way to market the destination. Using Nosto’s Stackla visual UGC solution, the team sought to replace costly professional photoshoots and fill content gaps with fresh visitor images and stories that better captured the region’s appeal.

Nosto helped Tourism NT collect, rights-manage, and publish user-generated content across its website, social channels, and email campaigns. The program has built a library of 5,000+ UGC images and 400+ rights-approved assets, reached 4 million annual website visitors, driven over 403,000 engagements in 9 months, and saved an estimated AUD 160,000 in content costs.

Tourism NT

Kate Flowers

Creative Solutions Manager