Case Study: Topshop achieves 11:1 ROI with Nosto

Topshop Delivers #LIVETRENDS and Achieves an 11:1 ROI

Topshop wanted to extend the excitement of London Fashion Week beyond London and make catwalk trends instantly shoppable for customers across the UK. Working with Nosto, using a live social and product-data integration on digital billboards and online channels, Topshop aimed to turn Twitter buzz and trend data into a more immediate, personalized shopping experience.

Nosto helped Topshop create dynamic #LIVETRENDS content that combined Twitter trend data with Topshop product information to serve real-time curated collections across billboards, top shop.com, mobile, stores, and social media. The campaign drove more than 3.8 million hashtag engagements, delivered up to a 75% sales uplift on featured products online, and achieved an 11:1 ROI.

Topshop

Sheena Sauvaire

Global Head of Marketing & Communications