Case Study: Tito’s Handmade Vodka achieves authentic, engaging web experiences with Nosto

Tito’s Handmade Vodka Taps Into Customer Content to Deliver Authentic Web Experiences

Tito’s Handmade Vodka wanted a more authentic website experience that reflected its brand story and could handle growing content demands without straining the team. The brand also needed a better way to use customer-generated content beyond social media, and turned to Nosto for support with showcasing user-generated content at scale.

Nosto helped Tito’s Handmade Vodka surface and publish UGC across key pages like the homepage, philanthropic pages, and online store, including interactive carousels and product tags that linked engagement to purchase. The result was less time spent hunting for content, more social proof on-site, and a 254% increase in #LoveTitos posts online since the start of 2017.

Tito’s Handmade Vodka

Katy Gelhausen

Web & Social Media Coordinator