Case Study: Think Iowa City drives website engagement and social growth with Nosto

Think Iowa City Inspires Locals & Attracts Tourists with UGC

Think Iowa City, a destination marketing organization, needed a steady stream of high-quality visual content to support its multi-channel marketing efforts but lacked the time and resources to create it in-house. The team turned to Nosto’s Stackla user-generated content platform, via Simpleview, to source, curate, and manage rights for authentic photos from locals and visitors.

Nosto helped Think Iowa City integrate UGC widgets into its website and pull thousands of images for use across web, social, ads, and print. The results included a 69% increase in pages per session, a 17% drop in bounce rate, and over 61,000 UGC images sourced in less than four months, while also saving significant time and reducing the need for costly photoshoots.

Think Iowa City

Addison Mittelstaedt

Digital Media Coordinator