Case Study: The WOD Life increases conversion by 70% with Nosto

The WOD Life increase conversion by 70% on Shopify by leveraging Personalisation & Category Merchandising

The WOD Life, an Australian apparel and training gear brand, needed a better way to merchandise its Shopify store. Before using Nosto, the team relied on manual product sorting and limited recommendation tools, which made it time-consuming to update collections and harder to optimize products based on performance, inventory, and customer behavior.

Nosto implemented category merchandising, product recommendations, behavioral pop-ups, and Catalog Explorer to automate sorting and personalize the shopping experience across the site. With Nosto, The WOD Life streamlined merchandising and improved store performance, driving a 70% increase in conversion rate, an 86% increase in average visit value, and a 10% increase in average order value.

The WOD Life

Harley Scotland

Senior E-commerce Product Manager