Case Study: THE ICONIC doubles conversions and average order value with Nosto

THE ICONIC - Customer Case Study

THE ICONIC is Australia’s leading online fashion retailer, offering 45,000+ products from 700+ brands and fast delivery options across Australia and New Zealand. Facing the challenge of surfacing the most relevant items across a massive catalogue, THE ICONIC sought a scalable, best-in-class recommendation solution to improve navigation and the overall customer experience across the purchase journey.

THE ICONIC implemented Nosto recommendations—category bestseller widgets, behavioral cross-sells on product pages, and cart-page suggestions—chosen for quick implementation and strong developer support. Customers who click a Nosto recommendation convert at twice the rate and spend twice as much, revenue driven by Nosto rose steadily for five months, and product-page cross- and up-sell campaigns became top revenue performers.

THE ICONIC

Aaron Weatherall

Senior Software Engineer