Case Study: Teapigs achieves 80% higher conversions and 67% more valuable customers with Nosto

Teapigs - Customer Case Study

Teapigs is a UK online retailer of carefully selected whole‑leaf teas on a mission to get the nation drinking real tea. The team wanted to better understand customer behavior and tailor the shopping journey to boost conversions and sales while delivering more relevant, personalized experiences.

Working with Nosto (via partner blubolt), Teapigs deployed real‑time, mobile‑friendly recommendations—cross‑selling and up‑selling on product pages, cart recommendations, and bestsellers on 404 pages—to guide customers through the store. Customers who engaged with Nosto converted 80% better and were 67% more valuable; navigation improvements also increased time on site by 80% and led to 136% more products viewed.

Teapigs

Reece Downey

E-Commerce Manager