Case Study: Steven Brown Art achieves 17x ROAS and 93% higher conversions with Nosto

Steven Brown Art - Customer Case Study

Steven Brown Art is a lifestyle brand built around the vibrant paintings of Scottish artist Steven Brown, selling prints, home décor and accessories both in-store and online. After launching ecommerce in 2016 and scaling to over 100,000 monthly visitors through social advertising, the team faced limited staff and time to segment audiences, optimize feeds and build campaigns—while needing a scalable way to find new converting traffic beyond successful retargeting.

The brand implemented Nosto Collection Ads, using on‑brand hero banners and daily discounted product categories while Facebook leveraged Nosto customer data to create refined prospecting audiences (including lookalikes of previous buyers and fans). The campaign delivered strong results: a 17x ROAS on lead prospecting, a 93% increase in conversions and a 340% higher ad CTR versus standard DPAs, and the team is expanding the format to acquire and re‑engage customers.

Steven Brown Art

Lisa Parker

Marketing & Media Manager