Case Study: Wanted Shoes achieves a 30% increase in conversions with Nosto

Social Validation Drives 30% Increase in Conversions for Wanted Shoes

Wanted Shoes, a leading Australian fashion-footwear brand, wanted to better use its strong social following on its high-traffic e-commerce site. The retailer needed a way to help shoppers browse products in a more engaging way while adding social validation at the point of purchase, and turned to Nosto’s social commerce capabilities.

Nosto helped Wanted Shoes integrate user-generated social content into its site, creating a searchable “Street Style” social catalogue and embedding social widgets on product pages. The result was stronger engagement and trust: visitors to the Street Style pages were 30% more likely to purchase, the page had just a 5% bounce rate, and 95% of users clicked through to specific product pages.

Wanted Shoes

Jennifer Christodoulou

Marketing Manager