Case Study: Team RWB achieves stronger fundraising and engagement with Nosto

Social Media Follows Old Glory Across America

Team RWB, a nonprofit supporting veterans through physical and social activity, faced a challenge aggregating and curating user-generated content for its coast-to-coast Old Glory Relay. Nosto helped Team RWB showcase participant stories and social posts across channels using a social content hub tied to the #OldGloryRelay campaign.

With Nosto’s support, Team RWB was able to spotlight the relay online and drive strong engagement around fundraising, registrations, and new member growth. The campaign generated $436,000 in funds raised, 10,118 new members, 4,200+ user-generated photos and videos, and a 65% year-over-year increase in website traffic during the relay.

Team RWB

Dan Brostek

Marketing & Communications Director