Case Study: Smythson of Bond Street achieves 31% more conversions with Nosto

Smythson of Bond Street sees 31% more conversions through a multi-page product recommendations strategy

Smythson of Bond Street, the British luxury leather goods and stationery retailer, wanted to deliver a more personalized online shopping experience while preserving its white-glove brand image. Before working with Nosto, its product recommendations were limited by Magento, and the company was looking for a better way to improve personalization and ecommerce performance.

Nosto implemented Product Recommendations on Smythson’s product detail pages and cart page, along with personalized cart abandonment pop-ups. This multi-page strategy helped drive a 31% increase in conversion rate and a 13% increase in average order value, leading Smythson to reimplement Nosto’s Product Recommendations after finding native Commerce Cloud recommendations too limited.

Smythson of Bond Street

Bianca Mercer

Ecommerce and Customer Services Director