Case Study: Skinnydip London achieves 8x ROI with Nosto

Skinnydip London sees 8x ROI for using Category Merchandising, covers annual cost in just one month

SkinnyDip London, a fashion and accessories brand with a strong mobile audience, faced a major challenge when COVID-19 disrupted in-store and concession sales and pushed all demand online. With a small team and heavy reliance on manual merchandising, SkinnyDip London needed a better way to manage growing traffic, improve product discovery, and make new items more visible using Nosto’s Category Merchandising and related tools.

Nosto implemented Category Merchandising across SkinnyDip London’s categories and supported A/B testing to prioritize products based on performance rather than assumptions. The result was stronger conversion and engagement, including a 41% lift in Sale category conversion rate and a 59% increase in CTR, plus storewide gains of 15.61% in conversion rate and 16.10% in average visit value. Overall, SkinnyDip London achieved 8x ROI, covering the annual cost in just one month.

SkinnyDip London

Meghan Lewis

Head of Ecommerce