Case Study: Skincity achieves 63% higher conversions and 31% higher AOV with Nosto

Skincity - Customer Case Study

Skincity, a professional skincare and makeup retailer focused on personalized, high-quality customer experiences, faced a personalization challenge: product relations were managed manually in the backend, so all visitors saw the same items and the team spent excessive time on administration instead of selling. They needed an automated solution to deliver relevant, individualized recommendations at scale.

Skincity implemented Nosto’s self-learning personalization across category, product and cart pages—adding best-seller toplists, browsing-history modules and cart recommendations—to surface the most relevant items in real time. The results: visitors who clicked Nosto recommendations converted 63% better and had a 31% higher AOV, time on site increased 75%, items browsed rose 97%, and customers who interacted with recommendations were 114% more valuable.

Skincity

Helena Bengtson

Marketing Manager