Case Study: SikSilk achieves a 25% CVR increase with Nosto Personalized Search

SikSilk sees a 25% increase in CVR of search users and 36 points decrease in site exits from search pages since implementing Nosto’s Search

SikSilk, the British-born urban fashion brand, was looking to improve its on-site shopping experience and help visitors find the most relevant products in a large catalog. As a long-term Nosto customer, SikSilk had already used several of Nosto’s tools, including Category Merchandising and Product Recommendations, and was ready to adopt Nosto’s Search to address search performance.

Nosto implemented its Search solution for SikSilk, complementing the brand’s broader experience platform. The results were strong: SikSilk saw a 25% increase in conversion rate among search users and a 36-point decrease in site exits from search pages, showing a clear improvement in both engagement and sales impact.

SikSilk

Danny Clay

Head of Ecommerce