Case Study: Scarosso (Italian luxury shoe brand) boosts revenue 15% and conversion rate 11% with Nosto

Scarosso - Customer Case Study

Scarosso is a young Italian luxury shoe and accessories label founded in 2010 that has become a market leader in high-quality, Italian-made footwear at accessible prices. The company was spending significant time manually selecting complementary products and managing recommendations during stock outages, which limited efficiency and personalization.

Nosto provided a lightweight integration that enabled dynamic personalization across product and cart pages—adding cross-sell and category bestseller recommendations, a dual upsell on the cart, and browsing-history–driven suggestions. A/B testing showed clear gains: conversion rate improved by ~11%, revenue/AOV rose by ~15%, and clicks on recommendations more than doubled, while Scarosso gained the ability to quickly add or remove recommendations as needed.

Scarosso

Joe Gemayel (MBA)

Head of Project and Product Management (IT)