Case Study: Sarah Raven achieves 161% higher conversions and 4% higher AOV with Nosto

Sarah Raven - Customer Case Study

Sarah Raven is an online home & garden retailer (seeds, plants and gardening kits) that needed a better way to engage new and amateur gardeners faced with a wide, seasonal product range. The team wanted to reduce bounce rates and surface the most relevant, seasonally appropriate items for each visitor without heavy manual effort.

They implemented Nosto’s real‑time, mobile‑friendly recommendations — weekly top lists on the front page, category-specific top lists, and shopping-cart recommendations tailored to items in cart. Customers who clicked Nosto recommendations converted 161% better and had a 4% higher AOV, spent 94% more time on site, viewed 170% more products, and the cart recommendation element showed a 23% click-to-buy rate.

Sarah Raven

Sian Lloyd Jones

Marketing Manager