Case Study: Robert Dyas uncovers valuable conversion insights with Nosto

Robert Dyas uncovers valuable insights into brand affinities and the home page experience

Robert Dyas wanted to better understand how brand affinities and homepage or product-page experiences affected conversion, and partnered with Nosto to test personalized recommendation blocks. The retailer needed clearer insight into what content would resonate with different customer segments and improve performance beyond standard onsite experiences.

With Nosto, Robert Dyas ran tests showing shoppers were 28% more likely to convert when shown recommendations from the same brand as the product they were viewing, while the prospect segment saw a 30% lift in conversion versus the standard variation. Nosto also helped reveal that personalized messaging won for “Kitchen Electricals” by 88%, while “Kitchenware” shoppers were 78% more likely to convert with default content, giving Robert Dyas measurable guidance to refine its onsite strategy.

Robert Dyas

Simon Spencelayh

Ecommerce Director