Case Study: Red Hot Sunglasses achieves higher conversion rates and 26x ROAS with Nosto

Red Hot Sunglasses - Customer Case Study

Red Hot Sunglasses, founded in 2010, is an online boutique for luxury and sports eyewear. The retailer was facing a high homepage bounce rate and underperforming site search, so it partnered with Nosto to improve engagement and lift sales in channels where it hadn’t been strong.

Nosto deployed real‑time front‑page bestseller and browsing‑history recommendations, product‑page cross‑sellers filtered by category, smarter search suggestions for misspellings, and Facebook retargeting including abandoned‑cart recovery. The changes drove strong results: the browsing‑history widget achieved a 10% conversion on the front page, product cross‑sells saw a 9% CTR, search recommendations delivered a 21% CTR, and abandoned‑cart ads returned a 26x ROAS.

Red Hot Sunglasses

Philly Blackett

eCommerce Manager