Case Study: Royal Automobile Club of Queensland Limited (RACQ) generates quality leads and UGC with Nosto

RACQ’s Pet Competition Generates UGC and Quality Leads

The Royal Automobile Club of Queensland Limited (RACQ) needed a way to build awareness for its new pet insurance offering while also capturing detailed leads from a social competition. RACQ chose Nosto’s Stackla-powered user-generated content platform to host the pet photo/video contest and collect participant information that social networks alone couldn’t easily provide.

Nosto helped RACQ run the campaign with a GoConnect form, real-time UGC display, and personalized follow-up emails. The results were strong: the contest generated over 31,500 entries, including 22,700 unique entries, 33,000 public votes, and 630% of the original 5,000-lead goal. RACQ also saw email open rates of 46% and click-through rates of 45%, far above its typical performance.

Royal Automobile Club of Queensland Limited

Sarah Bowman

Digital and Direct Marketing Specialist