Case Study: Pura Vida Bracelets achieves 14x return on investment with Nosto

Pura Vida Bracelets sees a 14x return on investment through Nosto-powered experiences

Pura Vida Bracelets, a growing jewelry brand on Shopify, needed to automate the time-consuming task of showing relevant products as its assortment expanded. To maintain a personalized, enjoyable shopping experience and encourage repeat purchases, the company sought a scalable way to deliver onsite recommendations.

Pura Vida implemented Nosto Product Recommendations across key pages—best-sellers on the home page, cross- and up-sells on product pages, and search/visited-related suggestions on search results—which drove stronger engagement and sales. Results include a 14x return on investment, a 9% overall click-through rate and a 6% overall conversion rate (home: 9.7% CTR; product pages: 7% conversion; search: 10% conversion).

Pura Vida Bracelets

Griffin Thall

Chief Executive Officer