Case Study: Planet Fitness achieves 68% higher conversions and 12% higher AOV with Nosto

Planet Fitness - Customer Case Study

Planet Fitness, a market-leading fitness apparel and equipment retailer established in 1996, needed a fast, low-cost way to stay ahead in the competitive sports goods and fashion market. Their goal was to boost conversion rate and average order value while improving the overall shopping experience with a personalization solution that was quick to set up, easy to manage from PrestaShop, and delivered immediate, measurable results.

They implemented Nosto’s PrestaShop module to deliver real-time, enterprise-level recommendations sitewide — including front-page top lists, category best-sellers, browsing-history, cross-sell/up-sell on product pages, cart and search recommendations. The outcome: customers who clicked recommendations converted 68% better and had a 12% higher AOV, time on site rose 70%, products viewed increased 96%, the front-page top list converts at 6.1% and cart recommendations at 7.3%, with the catalogue now fully automated to reflect real-time stock and trends.

Planet Fitness

Elric Plumeau

Web Marketing Consultant