Case Study: Outnorth achieves 64% higher conversion and 10% higher AOV with Nosto

Outnorth - Customer Case Study

Outnorth is a leading Scandinavian online retailer of outdoor equipment (roots from 1928, online since 2012) that was rapidly expanding its product range and needed a highly adaptable personalization solution to maximize conversions and customer retention.

Outnorth deployed Nosto’s real-time personalization—adding a recently viewed list on the homepage, showing popular campaign recommendations on category pages, and adding cross- and up-sell recommendations on product pages—chosen for its functionality, usability and fast implementation. Customers who clicked Nosto recommendations converted 64% better and had a 10% higher AOV; those visitors also spent 157% more time on site, viewed 96% more products and were 81% more valuable.

Outnorth

Ola Svensson

Head of Marketing