Case Study: Opticalling achieves 81% better conversion and 78% higher spend with Nosto

Opticalling - Customer Case Study

Opticalling is a leading eye care retailer (Magento) offering a wide selection of eyewear. Facing the challenge of surfacing the most relevant products for each visitor, Opticalling needed an automated, on-site personalization solution to improve navigation, lift conversion and average order value, and drive repeat purchases.

Nosto rolled out real‑time, personalized recommendations and merchandising across the homepage, product, category, cart and 404 pages, plus triggered abandoned‑cart emails and inventory-aware automation. Customers who clicked Nosto recommendations converted 81% better and spent 78% more; visitors spent 63% more time on site and viewed 72% more products; abandoned‑cart emails achieved a 70.7% open rate and 11.3% conversion.

Opticalling

Juanma Botías

Marketing Director