Case Study: O’Neill increases conversions with Nosto’s A/B testing for search and merchandising

O’Neill increases conversions across Europe by A/B testing the search experience

O’Neill, a retail brand operating across Europe, wanted to improve conversions by making its search and merchandising experience more effective. Using Nosto’s A/B testing for search and merch, the company looked to create more relevant product experiences and make data-driven decisions.

Nosto helped O’Neill test personalization and tailored search experiences, which led to increased conversion rates across Europe. The case study says the A/B testing directly impacted CVR and helped fine-tune the customer experience, with plans to continue optimizing results with Nosto.

O’Neill

Shabnam Yosefzay

Digital Visual Merchandiser