Case Study: Meli Melo achieves 25x ROI with Nosto

Meli Melo - Customer Case Study

meli melo, a luxury leather handbag brand selling globally, faced an inefficient, manual recommendation system across three Shopify Plus backends. They needed an automated, easy‑to‑use solution that could surface relevant, personalized product suggestions and scale across regions.

By deploying Nosto’s full feature set—onsite personalized recommendations and best‑sellers, cart upsells, behavioral pop‑ups, personalized emails and Facebook retargeting—meli melo achieved a 25x ROI, a 22% increase in average order value and roughly one‑third of revenue driven by Nosto. Engagement and conversion also improved (front‑page CTR 5.7%, cart CR 4.3%, pop‑up CTR 23%, email CTR up to 29%), with Facebook ads delivering a 17x ROAS.

Meli Melo

Forest Kwok

Head of Ecommerce