Case Study: State of Montana achieves more integrated, engaging social content with Nosto

Making the Most of the Perfect #MontanaMoment

The State of Montana’s Office of Tourism needed a more agile, mobile-friendly website with a CMS and better ways to integrate its successful #MontanaMoment social content. Working with Nosto, the team aimed to refresh its outdated custom-built site and bring user-generated social media content into the new digital experience.

Nosto helped by supporting a Stackla-powered social hub and homepage grid to curate and display #MontanaMoment photos, as well as live social displays for events. The result was a more integrated marketing ecosystem, with the State of Montana gaining better control over curated content and a stronger way to showcase inspiring user-generated content in real time.

State of Montana

Caitlin Hassler

Social Media Coordinator