Case Study: Madlady achieves 90% higher conversions and 10% higher AOV with Nosto

Madlady - Customer Case Study

Madlady is a Swedish fashion retailer (founded 2011) offering unique clothes and accessories for the Nordic market. Facing a site full of static, one-size-fits-all elements, Madlady wanted a more vibrant, store-like online experience that treated shoppers as individuals and extended that personal touch across pages and channels.

Using Nosto, Madlady added best‑sellers, browsing‑history widgets, dynamic cross‑sell and up‑sell recommendations, and personalized suggestions on product, category, cart, search and even 404/out‑of‑stock pages—implemented in about two weeks. Customers who clicked Nosto’s recommendations converted 90% better, had 10% higher AOV, spent 46% more time on site, browsed 131% more items, and saw a 9x ROAS on personalized Facebook ads.

Madlady

Ilia Komorin

Co-Founder