Case Study: The Leading Hotels of the World drives bookings and engagement with Nosto

Leading Hotels of the World Inspires Travelers and Drives Bookings with UGC

The Leading Hotels of the World, a collection of more than 400 properties in 80+ countries, needed a steady flow of unique visual content to support hundreds of webpages, ads, and emails and inspire more bookings. To solve this challenge, the company turned to Nosto for a user-generated content platform to help discover, aggregate, and use authentic guest visuals at scale.

Nosto helped The Leading Hotels of the World launch a UGC strategy across its website, including a “Trending Moments” homepage section, a dedicated UGC page, and shoppable content that linked images directly to property reservation pages. The impact was strong: visitors engaging with UGC spent 3x longer on the site, while Nosto’s AI-powered curation also cut content moderation time by about 33%, helping the team work more efficiently and support more bookings.

The Leading Hotels of The World

Jose Canelos

Senior Manager of Digital Product Development