Case Study: Kesko Senukai Digital achieves a 47% CTR increase with Nosto

Kesko Senukai Digital Improves CTR From Site Search by 47%

Kesko Senukai Digital, an eCommerce company operating online stores across the Baltics, was struggling with an in-house Elasticsearch-based site search that was too basic, returned irrelevant results, and required engineering support for every change. The team needed a more advanced, autonomous solution that could support multiple languages and improve search-driven conversions, and they chose Nosto for help.

Nosto implemented a hybrid search solution with custom AI algorithms, NLP for Lithuanian, Latvian, Estonian, and Russian, a redesigned mobile-first search UI, flexible merchandising tools, and personalized shopping experiences. The launch took seven weeks, and the results were strong: CTR from sessions with site search improved by 47%, add-to-cart rate grew by 22% YoY, and search sessions later rose by 86% YoY during the pandemic, contributing to a 56% YoY conversion lift from site search sessions.

Kesko Senukai Digital

Justinas Lukaševičius

Chief Technology Officer