Case Study: JOY achieves a 156% higher conversion rate and 25% higher average order value with Nosto

JOY - Customer Case Study

JOY is a fast-growing UK fashion and gift retailer with 24 stores and a strong online presence (over 250k monthly visitors). The business wanted to replicate its high level of in-store customer service online but found manual, one-size-fits-all product recommendations hard to maintain and ineffective—JOY needed an automated, personalized recommendation system that updated in real time and was easy to optimize.

Using Nosto’s plug-and-play solution (live in under two weeks), JOY added personalized and trending product rows, cross- and up-sell units, search-based recommendations, and abandoned-cart / re-engagement emails. Customers who clicked Nosto recommendations converted 156% better and had a 25% higher average order value, viewed 3.3× more products, and generated about 11% of online revenue; search recommendation users converted 3.3× more and were 3.5× more valuable, while abandoned-cart emails saw ~49% open rates and >25% CTR.

JOY

Sophie Kinder

Ecommerce Product Coordinator