Case Study: Jamie Oliver spreads Food Revolution Day worldwide with Nosto UGC

Jamie Oliver reaches 1.4 billion Twitter impressions with Nosto

British celebrity chef Jamie Oliver aimed to build a global movement called Food Revolution Day to improve public health through food education. To maximize engagement and showcase worldwide participation, Jamie Oliver’s team partnered with the vendor Nosto, utilizing its Stackla-powered user-generated content (UGC) platform to centralize and amplify the campaign.

Nosto’s solution enabled the creation of an interactive social hub and geo-location map on the Food Revolution website, which displayed UGC featuring the campaign hashtag. This allowed visitors to explore content by region and sign up for the cause. The results were substantial: the event attracted over 500,000 website visitors, generated more than 12,000 pieces of UGC, and achieved 1.4 billion Twitter impressions. Crucially, the campaign helped sign up 700,000 supporters and recruited 1,000 new ambassadors, significantly amplifying the movement's reach and impact.

Jamie Oliver