Case Study: Inercia achieves 27% higher conversions and 4% higher AOV with Nosto

Inercia - Customer Case Study

Inercia, founded in 2006, is a leading Spanish retailer for skating, longboarding, scooters and related sports. After moving to a more sophisticated Magento platform, their small team struggled to keep cross-sell and upsell offers up to date and needed an automated way to inspire customers, handle out-of-stock situations and drive higher-value purchases without adding resources.

By deploying Nosto’s real-time personalized recommendations across homepage, category, product, search, 404 and cart pages—plus browsing-history widgets and an abandoned‑cart popup—Inercia automated merchandising and personalization. Customers who clicked recommendations converted 27% better and had a 4% higher AOV, while time on site rose 36% and product views increased 33%; the site now reflects stock availability and trends in real time.

Inercia

Carles Bial

CEO