Case Study: I and love and you achieves 4x higher conversion with Nosto

“I and love and you” increased CVR by 4x through shortening the path to repurchase

“I and love and you,” the Boulder-based pet food brand, wanted to make repurchasing faster and more relevant after redesigning its website. To do that, the company worked with Nosto using Audience Insights & Builder and Product Recommendations to identify returning shoppers, segment traffic, and surface previously purchased products more easily.

Nosto implemented personalized homepage and megamenu experiences for first-time versus returning visitors, including best sellers for new shoppers and replenishment recommendations for repeat buyers. This shortened the path to repurchase and helped promote subscriptions, driving nearly 4x higher conversion for both dog and cat food categories.

"I and love and you"

Jeff Spears

Vice President of Digital Commerce