Case Study: Hunter Valley Wine & Tourism achieves 150% social growth with Nosto

Hunter Valley Wine & Tourism Boosts Social Growth By 150% with Authentic Content

Hunter Valley Wine & Tourism, a leading Australian regional tourism brand, wanted a better way to showcase the authentic content its visitors were already creating. Before working with Nosto, the team was manually engaging followers and lacked a social media aggregation tool to efficiently curate user-generated content across its website, social channels, print magazine, and events.

Nosto implemented Stackla-powered UGC tools, including Asset Manager and Co-Pilot, to collect, rights-manage, and publish customer photos and videos across channels. The results included a 150% increase in social growth, a 500% boost in Instagram followers, an 80% reduction in content-sourcing time, and 9 million impressions on UGC published on the website and in emails.

Hunter Valley Wine & Tourism

Caron Reynolds

Digital & Marketing Specialist