Case Study: Sinclair Broadcast Group achieves stronger community engagement and faster UGC publishing with Nosto

How Sinclair Broadcast Group Harnesses the Power of UGC to Report the News and Cultivate Community

Sinclair Broadcast Group, a U.S. local news and entertainment company with 73 news stations, needed a scalable way to gather and use user-generated content (UGC) across its websites and apps. As breaking news and community coverage became more dependent on first-person images and video, Sinclair turned to Nosto to help streamline content sourcing, permissions, and publishing.

Nosto implemented a UGC solution that enabled Sinclair Broadcast Group to quickly source social content, launch interactive “Chime In” galleries, and automate direct upload forms and follow-up emails. The rollout across the company’s news markets took about 10 weeks, much faster than prior platform deployments, and the new galleries increased engagement, supported sponsorship opportunities, and helped Sinclair generate significant UGC volume.

Sinclair Broadcast Group

Mike Leonardo

Project Manager