Case Study: SikSilk achieves 25% higher CVR with Nosto Personalized Search

How SikSilk leverages UGC to bring relevance and authenticity to its online store, increasing engagement and sales

SikSilk, the British-born urban fashion brand, worked with Nosto to improve its on-site search experience. As a long-term Nosto customer already using modules like Category Merchandising and Product Recommendations, SikSilk wanted a more relevant way to help shoppers find products and reduce exits from search pages.

Nosto implemented its Search solution for SikSilk, helping cut through a large catalog and surface more relevant results. The impact was strong: SikSilk saw a 25% increase in conversion rate for search users and a 36-point decrease in site exits from search pages, showing that Nosto’s personalized search drove measurable performance gains.

SikSilk

Chris Longshaw

Ecommerce Manager