Case Study: Show Me Your Mumu boosts AOV by 20% with Nosto

How Show Me Your Mumu Boosted AOV by 20% with Nosto’s Product Recommendations

Show Me Your Mumu, a fashion brand known for its playful clothing and growing bridal business, needed a better way to personalize product discovery and manage the many color-specific requests from shoppers. As customer demand increased, the team wanted to improve recommendations across the site while reducing the time spent manually merchandising products. Nosto helped them address this with product recommendations, campaign testing, and personalized emails.

Using Nosto, Show Me Your Mumu added color-swatch selectors, matching men’s accessories recommendations, and “You Might Also Like” product suggestions on wedding product pages, plus personalized email widgets integrated with Klaviyo. These changes improved the shopping experience and delivered measurable impact: average order value rose by nearly 20% in six months, email widget click-through rate increased by 4%, and email open rates reached 70% on average.

Show Me Your Mumu

Hannah Sudbey

E-commerce Analyst