Case Study: Outrigger Hotels & Resorts boosts inspiration and direct bookings with Nosto

How Outrigger Hotels & Resorts Uses Visual Social Proof to Boost Inspiration and Direct Bookings

Outrigger Hotels & Resorts, a global hospitality brand with 37 hotels and resorts across six destinations, wanted to cut through online travel noise and inspire bookings with more authentic social proof. The company was already interested in user-generated content (UGC), but needed a more customizable partner than its previous platform, so it turned to Nosto’s Stackla solution to better showcase traveler-created content across its website.

Nosto helped Outrigger build customized visual galleries and shoppable UGC experiences integrated with Sitecore, including “See Resort” and “Book Now” CTAs that sent visitors directly to property pages and the booking engine. The result was stronger engagement and direct revenue impact, with Outrigger sourcing over 13,000 pieces of UGC and tying revenue directly to Book Now links, making UGC a measurable driver of bookings.

Outrigger Hotels & Resorts

Laura Essenberg

Social Media Strategist