Case Study: JOTT doubles conversions with Nosto

How JOTT doubled conversions by improving its product discovery journey on Shopify

JOTT, the French urban fashion brand, needed a fast, flexible solution to improve product discovery after migrating its ecommerce store to Shopify. Its digital team wanted to support a personalized merchandising strategy across the customer journey while staying aligned with brand image and business goals, so Shopify Plus-certified agency Colorz recommended Nosto, including tools for campaign testing, category merchandising, product recommendations, and search.

With Nosto, JOTT implemented automated and manual category merchandising, personalized product recommendations, and semantic search with smart redirects to reduce zero-results pages and surface relevant content. The impact was strong: product recommendations drove a 95% increase in conversion, average visit value rose 93% since implementation, and the team also gained time through automation while continuously optimizing the product discovery journey.

JOTT

Pauline Comet

Digital Director