Case Study: Capella Hotels & Resorts boosts bookings and online revenue with Nosto

How Capella Hotels & Resorts Boost Bookings with Omnichannel UGC

Capella Hotels & Resorts, a luxury hospitality group with properties across Asia and Europe, wanted to create a more intimate online experience that matched its in-person service and help drive bookings. The company looked for a scalable user-generated content platform, and Nosto’s Stackla-powered UGC solution stood out for its integrations, support, and ability to help Capella showcase authentic guest moments across its digital channels.

With Nosto, Capella quickly launched visual UGC galleries on its homepage and property pages, rights-managed guest content for use across earned, owned, and paid media, and used UGC in Instagram, EDMs, and wedding sales tools. The results were strong: Capella built a library of 30,000+ UGC pieces, secured 4,000+ rights-approved assets, saw a 4.5x year-over-year increase in Family Package revenue, and achieved a 40% increase in online revenue across the brand.

Capella Hotels & Resorts

Terence Wu

Director of eCommerce & Digital Marketing