Case Study: Herbalife Nutrition engages its global community with user-generated content using Nosto

Herbalife Nutrition Automates UGC Management and Engages Its Global Community with Stackla

Herbalife Nutrition, a global nutrition brand working through independent distributors in 95 markets, needed a better way to amplify authentic stories from its community and manage a growing volume of user-generated content (UGC). The company turned to Nosto’s Stackla platform to support content sourcing and engagement across social and web channels.

Nosto helped Herbalife Nutrition automate UGC categorization with Automation Rules and streamline approvals with Rights Management, resulting in over 900 pieces of rights-approved UGC. The brand now uses this content to keep channels fresh and diverse, strengthen engagement, and showcase community stories on websites and campaigns, with plans to target at least 20% of social content as UGC.

Herbalife Nutrition

Jessica Burrows

Social Media and Community Engagement Manager