Case Study: Harney & Sons achieves 5.64% CVR and $2 revenue per email recipient with Nosto personalized search abandonment journeys

Harney & Sons achieves 5.64% CVR and $2 revenue per recipient with Nosto

Harney & Sons, a family-run tea company, wanted to better connect their onsite behavioral data with their CRM customer data to understand and act on customer intent. They partnered with Nosto, using its integration for Klaviyo along with Audience Insights & Builder, Product Recommendations, and Personalized Email services, to create more coordinated and relevant customer journeys.

Nosto's solution captured real-time search abandonment behavior to trigger personalized re-engagement emails via Klaviyo, leading to a dynamically personalized landing page. This approach generated $2 revenue per email recipient and drove a 5.64% average conversion rate on the landing page, delivering highly incremental revenue and recovering otherwise missed opportunities.

Harney & Sons