Case Study: Hamilton Island achieves 3,814% ROI with Nosto

Hamilton Island’s Multi-Channel User-Generated Content Strategy Drives Over 3,000% ROI

Hamilton Island, the global holiday destination at the Great Barrier Reef, wanted to make authentic visitor photos and videos a core part of its marketing because real guest content was more credible than professional photography. The customer turned to Nosto for a user-generated content solution to re-engage past visitors, inspire new bookings, and make the island experience feel more accessible across its website, social channels, ads, and blog content.

Nosto helped Hamilton Island implement a multi-channel UGC strategy with social hubs, rights-managed content for Facebook ads, and widgets embedded in blog pages and the site. The results were strong: the #HIRememberWhen campaign delivered 3,814% ROI, 6.7 million impressions, 4x average web traffic to the campaign page, Facebook ads saw 3x higher click-through rates at one-third the cost per click, and blogs with UGC generated 50% more bookings.

Hamilton Island

Aida Merdovic

Director of Online