Case Study: Hamilton Island Doubles Social ROI with Nosto

Hamilton Island Doubles Social ROI with UGC

Hamilton Island, a leading Australian holiday destination, wanted to turn the large volume of guest Instagram posts and hashtag activity into a stronger marketing asset. The island’s challenge was to use user-generated content (UGC) to improve engagement and purchase intent while keeping its brand story authentic. Hamilton Island worked with Nosto to support this website and social strategy, using a UGC-powered approach to showcase real visitor experiences.

Nosto helped Hamilton Island implement a curated social hub and UGC throughout the redesigned website, including live content feeds and filters for activities, accommodations, and events. The results were significant: hashtag engagement at a major event increased threefold, and Hamilton Island nearly doubled its social ROI in the month after the new website launched. The company also saw guest engagement and follower growth almost double week over week across social platforms.

Hamilton Island

Aida Merdovic

Director of Online