Case Study: Greatdays achieves 60% conversion uplift with Nosto Behavioral Pop-ups

Greatdays - Customer Case Study

Greatdays, founded in 2008, is a leading Swedish provider of experience gifts with over 800 experiences sold through 1,000+ retail shops and its online store. Because many customers shop as gift-buyers, Greatdays faced low conversion and high cart abandonment from undecided visitors and had no way to retarget unidentified users or capture their email addresses.

By adding Nosto Behavioral Pop-ups—a first-visit, time-limited 10% discount pop-up and an exit‑intent cart pop-up that captures emails—Greatdays reduced bounce and enabled retargeting. The result: a 60% increase in conversion, an 18% rise in average order value and 90% more valuable customers, with 90% more sales from customers who clicked the pop-ups versus those who didn’t.

Greatdays

Louise Östman

Owner and Marketing Director