Case Study: Grand Frank achieves up to 12x ROAS and 50% broader Instagram reach with Nosto

Grand Frank - Customer Case Study

Grand Frank is a Stockholm-based lifestyle brand that began on Instagram when founder Erik Bergström turned an inspiration account into a business; the label now reaches over half a million followers across Facebook and Instagram. Despite early success, the small team lacked the in-house time and expertise to manually optimize Facebook and Instagram campaigns, making it hard to turn Business Manager insights into action.

Grand Frank implemented Nosto’s automated personalized retargeting and onsite conversion optimization (found in November 2016), freeing the team to focus on other priorities while benefiting from success-based pricing and smooth implementation. The result: broadened reach (up to +50% on Instagram) and strong returns from personalized ads — 12x ROAS for female customers and 8x ROAS for male customers.

Grand Frank

Olof Engh

Marketing Manager